Commercialisation is another step in the process of transferring a new idea or technology to market and includes a variety of activities such as preparation of business model, IPR strategy, branding, building up a strategy for agreements and partnerships, applications, negotiations, etc.. Basically, there are two main strategies related to commercial output – company establishment and licensing.

Knowledge and intellectual property is a very important commodity in every organization. Generally, a big part of this knowledge comes from academic field, especially from university’s and other research centers. According to the Norwegian legislative, the universities own the rights for the outcomes from the research. That is one of the reasons, why all universities in Norway have established TTO as subsidiary organization, which has legal right to protect the outcomes and new ideas. There are several methods of legislative intellectual protection, such as awarding the idea by patents, trademarks, design protection and copyrights. Prekubator assists with the choice of protection strategy and submission of applications. In addition, Prekubator also provides assistance to the clarification of the ownership and incentive structure for the employees as well as negotiating deals with potential commercial partners. All researches can publish their results but are to report their invention(s) first.

The Prekubator’s job in the technology transfer process starts by getting in touch with a new idea of a product, a service or a method. Therefore, Prekubator drives “idea search,” because the members of the Prekubator’s team are convinced, that the best businesses can come only from the best ideas. When a new idea occurs and is registered by Prekubator, then Prekubator starts with the evaluation of the idea and finding the commercial potential, which provides good basis of establishing a new possible project. Prekubator always aims to create a project that contributes to the particular idea in all details. Additionally, Prekubator seeks to encourage researchers to develop all their ideas up to the real and business success projects. And at the same time, Prekubator tries not to expose neither the researchers, nor investors to a financial risk.